Custom business systems,
built properly.
We build CRMs, internal tools and automation for South African companies that have outgrown off-the-shelf software. Small team, senior work, your data stays in your country.
The Tailored
Solutions Interface.
Every solution is architected from the ground up for your specific operational reality. No templates. No compromises.
Custom CRM & internal tools
CRM and internal tools built around how your business actually runs.
Workflow automation
Custom workflow automation that maps precisely to how your team actually works.
Infrastructure and data
Every system we build — CRM, support tooling, or automation — runs on the same foundation: encrypted at rest and in transit, hosted in South Africa, with a full audit trail. This isn't a separate product. It's how we build everything.
Building a CRM around the business, not the other way around.
PropertySouthAfrica · Custom CRM
The problem
PropertySouthAfrica's operations had outgrown the tools running them. Business data lived across disconnected systems, and retrieving it was slow enough to hold up day-to-day decisions. Off-the-shelf CRMs solved for a generic property business, not theirs.
What we built
A CRM engineered around their actual workflow — lead capture, listing management, agent pipelines, reporting. Built from their operational blueprint rather than configured from a template, so the system matches how the team already works instead of forcing a change in how they work.
The outcome
Data retrieval that once took minutes now returns in seconds, and reporting that was assembled by hand each week is now generated on demand.
“We were losing time just trying to find our own information. Ruben built us something that fits how we actually work, and now the data is there when we need it.”
Ruben von Solms
Owner / Lead software developer
Writes every line of production code that ships — the project doesn't get handed to a junior developer or an outsourced team partway through. If something breaks or needs changing later, you're talking to the person who actually built it, not a support queue reading from a script. That's the whole reason Stridman is built this way.
Two more people. No account managers, no handoffs, no junior developer quietly assigned to your project.
Sean van der Merwe
Customer service representative
Answers you get from a person who knows your system, not a ticket queue. Same working day, every working day.
Wian Pieters
Designer
Makes the software people actually have to use every day feel worth using.
Let's talk about it
Send us the problem you're trying to solve and we'll tell you honestly whether we're the right fit.
Book a call